“No” is Not Always a Bad Thing! Children grow up needing love and understanding as well as rules and boundaries. Being told ‘no’ at the right moments can be just as important to a child as being told “I love you” every day. Kids need to feel safe and secure in their environments which only happens when they genuinely recognize their parents as the true leaders of the family. Set boundaries and rules; set the structure and stability they need to grow up into a healthy, well-adjusted adult. A child who never hears the word ‘no’ and constantly gets away with whatever they want, can easily begin to feel insecure or unsettled at home. This instability often reveals itself through all sorts of problems, both emotional and physical.